Intel wanted to participate the customers in testing incredible games using laptop gaming devices supported by the latest Intel Core 8th-Gen processors during shopping at malls in two major cities. Intel & Eddy collaborated on this project to maximize the customer experience. The main message to be delivered: To live an absolutely amazing gaming experience with laptops equipped with the latest Intel Core processors. Target audience: Young people of both sexes, Saudis and expatriates.
To customize an area for attracting the audience to live an absolutely amazing gaming experience, and realizing that Gaming laptops are the best solution for such an experiment.
Planning and implantation:
Rayat’s team provided the best solution for Intel's request based on our team's vast experience in related projects. Our team provided an integrated marketing solution, from the design to production and installation to renting spaces in shopping malls. We provided our experienced promoters to attract the target audience. The audience was very interested and excited to live in such an interactive experience with the latest 8th generation versions of Intel. The gamers were very enthusiastic about the 8th generation and they previewed all the available games.