ASUS KSA had a huge stock of ZenFone cell phones in another country. They wanted to distribute the devices in the retail markets in Saudi Arabia. Model: ZenFone2
To promote and sell the new generation of Zenfone online and offline, although the devices are not compatible with 4G and it was the first time for ASUS in Saudi market.
Planning and implantation
Rayat’s team was trained on product features, then a marketing plan was developed that allowed the product to target specific customers and retailers at the same time, and the Promoters team at retail outlets published POSM Materials marketing brochures. Sales reached more than 7,200 device, and they were higher than ASUS expectations.