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Canon

Canon

Project Description

 Brief:

Everyone was excited to see Canon’s new product which was a new collection of developed video cameras with high-speed video shooting option. It was a 5 hour event to launch and display the new generation of EOS C200 cameras. 


Challenges:

Canon intended to do a live shooting test to demonstrate the qualities of EOS C200’s lenses.


Planning and implantation

Rayat’s team supported the launching event in partnership with the Canon Middle East team by offering live shows for the new model cameras EOS C200. We created a small studio equipped with all devices. We also provided an expert, a clown and a waiter for food and desserts to test the quality of lenses and shutter speed.

The event was also to motivate customers to purchase the product.

The live test encouraged the customers to interact with the new product, and compare it to the previous models and competitors models.